Spectator Filmed Ad

For the new Ford Focus ST, two brightly coloured car’s raced around Key West, Florida. Instead of being professionally recorded with sound-men and lighting equipment, they left the filming down to the spectators. A true first for advertisements in a sense that Ford had no control over the footage filmed. Some of the shots may have been in bad light or just amateur filming overall.

Worries aside, the resulting ad is a celebration of humans desire to remember things. Ford have utilised this for their own benefit by making an advertisement out of people’s captured memories.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s